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Target audiences and critically examine strategies to gain customer loyalty and grow profits. Research data, segment consumers and build brand profiles. Advertise integrated marketing campaigns. Master business theory and practice and interact online.

Develop practical skills and gain first-hand experience. You’ll choose from a range of business topics like events and PR. Grow your expertise and professional networks during industry placements. Gain an advantage in today’s competitive marketplace.

Study key business principles with a focus on marketing. You’ll explore current theory and practice. Learn how it works in the real world—see professionals engaging customers during your placements. Co-developed with the Australian Marketing Institute.

Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems.

Explore hypotheses and understand the inner workings of businesses while you're at it. Graduate with the ability to work in either field or combine your expertise.