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Unpack today’s digital marketing and advertising practices. You’ll cover SEM, SEO, and social media strategy. Learn to use data. Explore contemporary digital marketing tools. Gain a fresh perspective and unlock digital marketing roles. 

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Get ready to steer organisations through the rapidly evolving digital world. You’ll learn about the drivers and barriers to success in digital marketing. Topics include analytics and marketing technologies. Build your leadership approach.

Explore key digital marketing concepts, strategies, and best practices. You’ll build skills in SEO, PPC, display advertising, social media, and eDM. Reach customers across different touchpoints in their journey. Generate increased growth for businesses.

Build an innovative approach to real-world business. Boost your career with your choice of specialisation—including digital marketing, negotiation, and business data analytics. Grow strong professional relationships and expand your network.