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Learn data science skills that will help you get ahead in business and marketing. Explore how to collect and analyse business data using different data mining techniques. You will be challenged to put your skills into practice in a capstone project.

Learn contemporary marketing strategies, essential management skills and specialised areas including data analytics. You’ll explore buyer behaviour, business ethics and more. Gain the expertise to achieve business marketing objectives in any industry.

Become an in-demand expert in data and insights. You’ll expand your analytical skills, explore new technologies, and build on communication techniques. Deliver tailored business solutions. Endorsed by the International Institute of Business Analysis.

Become the analytics expert considered essential to business growth. You’ll study business and management combined with data analysis techniques for decision making. Take charge of your career and thrive as a business strategist and leader.

Build an innovative approach to real-world business. Boost your career with your choice of specialisation—including digital marketing, negotiation, and business data analytics. Grow strong professional relationships and expand your network.